Earth Day Reaction

To me earth day isn't a very important day. To be honest, I didn't even know it was earth day until I read this article. To me there shouldn't have to be a special day to take of the earth or be "green". What I got from this article is exactly what I feel earth day is, a big front for companies to try and advertise their products. Leslie Kaufman said in her article 'At 40, Earth Day is Now Big Business' in the April 22nd, 2010 edition of the New York Times, that "While the momentum for the first Earth Day came from the grass roots, many corporations say that it is often the business community that now leads the way in environmental innovation — and they want to get their customers interested."(Para 14) It seems like this is becoming true, companies are trying to get eco-friendly just so more people will buy their products. It's kind of a bad reason to a somewhat good deed. I think the meaning of earth day has been lost to big business using it as a marketing tool. Shouldn't we care about pollution everyday? I don't see a need for a special day just to get a person to pick up one more piece of trash on their way to the store.